Common Wealth Fusion Systems
| Workplace Experience Design
| Creative Director
| 2021
-
Creative Direction
Design Direction: Physical & Digital
Content Design
UX Design
Common Wealth Fusion Systems is changing the energy economy. They’re on a mission to actively fight climate change and distribute 10,000 fusion devices around the globe by 2050. The goal of The Ring was not to tell the story of CFS’s mission but to capture the ambition and spirit of the project itself. CFS knew they’d need to speak to a wide audience, from politicians to journalists to scientists. This required an elegant solution that allowed storytellers to engage audiences at their own pace and on their own terms.
Impact: Our first storytelling milestone was to strip away our guests assumptions about the future and help them imagine a world empowered by fusion energy. A single pulse of light grows, filling a void left by energy sources of the past.
Approach: Ambition without planning is a road to nowhere. Now, that our guests understand the potential impacts of fusion, it’s imperative we show them feasibility. Beyond that, we must show them feasibility at SCALE.
Roadmap: Our ambitions are set and our path is aligned. Now, we take our audience on a journey to 2050. One by one fusion devices light up around the globe until we reach a critical mass of 10,000.